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White marshmallows. Source: Freepik.
SAFAHAD Technology - Ever wonder why Japanese couples celebrate White Day? Read on to find out what the history behind this romantic holiday and how it's celebrated today!
What is White Day?
White Day is a cultural holiday celebrated in some East Asian countries, most notably Japan and South Korea on March 14th. This holiday has its foundations in a confectionary tradition from 1978 where men reciprocated the sentiment of Valentine's Day gifts by gifting women white chocolate or marshmallows. Since then, it has come to be a day where couples celebrate their love with gifts and traditions that show appreciation for each other.
Where Did the Tradition Come From?
The White Day tradition first started in Japan during the late 1970s. It began as a marketing campaign by the National Confectionery Industry Association who wanted to promote sales of marshmallows and white chocolate. Thus, men were encouraged to give gifts to women that had expressed their feelings on Valentine’s Day. This quickly became an important holiday throughout East Asia and is still celebrated by couples across the region today.
How Is White Day Celebrated Today?
Today, White Day is celebrated much the same way it was back when it first started. On this day, men are expected to return gifts of equal or greater value than what they received on Valentine’s Day. This typically consists of things like chocolates, jewelry, and other romantic gestures. Couples may also take part in special activities like going out on a date or visiting a shrine together. And while it is mainly celebrated by couples, many families celebrate White Day as well by gathering and exchanging gifts among close relatives.
What Do Japanese Couples Exchange for White Day?
Japanese couples exchange gifts for White Day which are typically of equal or greater value than those received on Valentine’s Day. The most popular gifts for this occasion range from chocolates and jewelry to more special romantic gestures. Unlike the ubiquitous gift of chocolates given on Valentine’s Day, White Day is seen as a day to show your significant other that you really care. As such, many people opt for more thoughtful and meaningful gifts such as perfume, flowers, and even small items with sentimental value like photos taken together or handmade items.
Top Activities for Celebrating White Day in Japan
Celebrating White Day in Japan is all about showing your love and appreciation for your significant other. From romantic dates to intimate couple’s getaways, there are plenty of activities couples can enjoy during this special day. Couples can take a stroll around a park or lake, go to the theater, visit a museum or art gallery, go on a shopping spree together, have a romantic dinner out – the possibilities are endless!
